Within the beauty industry, ‘clean’ seems to be the new black. Consumer attitude towards products has changed over the years and we’re now much more wary of what we’re putting on, and into, our bodies. Your average “beauty” product contains a complex mix of chemicals to make it froth, glide or bubble, as well as various fragrances, preservatives and colours. These lotions and potions look lovely, smell fantastic and are endorsed by all of your favourite celebs. Yet underlying the pretty bottles and feminine packaging, are toxic cocktails of parabens, sodium laurel sulphate and phthalates – chemicals which are known hormone disruptors, carcinogens or allergens. The type of chemicals which have been linked to infertility, eczema, and even cancer.

If we know this, why don’t we steer well clear? Well here’s a few reasons we suspect, that warrant why the change hasn’t been as instantaneous as needed:


Many of us are concerned about what’s in our beauty products, but finding ‘clean’ alternatives can be overwhelming. Almost everything in your nearest supermarket or drugstore is part of the bottled poison breed, yet it’s much easier to grab another brightly coloured, sweet-smelling shampoo then have to wait a few days for something you’ve ordered online. Stocking up on natural products can take a little more preparation and thought, but the benefits will definitely outweigh the cost.

Fear of change

Be warned – these products aren’t for everyone. If you’re used to shampoo that lathers uncontrollably and smells like a sweet shop, then receiving a bottle of listless, transparent gloop that looks a little like bottled sperm, can put you off. But there’s a reason it doesn’t look like the same as the substances you’re used to. Sodium Lauryl Sulfate (SLS), the chemical in most shampoos and soaps that makes your hair into a delicious lather is the same soap that’s used in a car wash to decrease engines and is often contaminated with dioxane – a known carcinogenic. Are you still so adverse to finding an alternative?


With the amount of budget and resource beauty companies pour into packaging and advertising copy, it can be so easy to believe that the beautifully packaged, glass pots with the delicate gold copy and sweet-smelling butter, are nourishingly good for you. Brands throw around the terms ‘natural’, ‘organic’ and ‘clean’ with complete straight faces, while simultaneously filling pots with hormone disrupters, known carcinogenics and toxic chemicals that you are unwillingly, absorbing into your body. This makes it difficult, without a lot of research (or help) to determine what’s right and wrong in the world of beauty. But don’t let that put you off – there are some companies at least, which you can trust to help you make an informed decision about what you put onto your body.


There’s no two ways about it – natural products cost more. But can you really put a price on keeping your body clean? Yes your new skincare products will probably cost around four, perhaps even five, times the amount of the ones in your local Superdrug. But what you’re paying for is the purity of the ingredients, the peace of mind at being able to understand every single chemical in the ingredients list and an increased chance at keeping your body and mind healthy and strong. Can you really put a price on that?


We aren’t saying that you should go to your bathroom cabinet and immedietly sweep the floor with its content. The way to build up a natural set of products is to use Product Replacement Therapy, often recommended to Cancer patients, which guides you to replace one product at a time as it runs out, with a cleaner alternative. To get you started, we’ve rounded up a list of tried and tested beauty products, all available online, that are completely clean and sourced from reputable manufacturers.

You’ll never look back.


For natural hair…

Aubrey Organics Honeysuckle Rose Shampoo and Conditioner


For a nourished body…

Handmade Naturals Shea Body Butter


For a silky smooth face…

Green People Gentle Cleanse and Make-Up Remover


For essential sun protection…

Green People SPF15 Sun Lotion


For delicate eyes…

Beyond Organic Firming Eye Cream


For gorgeous Lips…

Dr Hauschka Lip Care Stick


For tender scars and blemishes…

Trilogy Organic Rosehip Oil


For busy hands…

Odylique Calendula Balm


For beautiful nails…

Eden Natural Nail Varnish Remover



What are your best natural beauty buys? Let us know in the comments below and we’ll add them to our recommendations.

Beth Gladstone

Beth is a Writer and Digital Marketer who founded The Full Agenda as a place to talk about the things that kept her and her friends up at night. Currently working as a Marketing consultant to various SMEs she is a big fan of the startup market and loves technology, apps and anything social media related. When not obsessively checking Google Analytics, she can be found reading, writing or relaxing with a glass of Prosecco.

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